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^{DATA- DRIVEN
PERFORMANCE
MARKETING}

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^{WHERE DIGITAL,
CREATIVE & CULTURE
INTERSECT}

😇

^{standard client response}

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Email+64 022 029 84551/230A Jervois Road
Herne Bay, Auckland 1011

^{PS DIGITAL © 2025}

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^{DATA- DRIVEN
PERFORMANCE
MARKETING}

• About
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^ABOUT


Hi, I’m Paul — a performance marketing specialist with a soft spot for the arts. Over the past 6+ years, I’ve managed $1M+ in online ad spend, helping theatres, festivals, promoters, & creative businesses drive sustained online growth.Beyond the arts, I’ve crafted social strategy for everything from family-run businesses to disruptor brands, right through to some of the world’s biggest FMCG companies.I’ve consulted for award-winning creative agencies, presented live for global beauty brands, & even penned copy for an internationally acclaimed heavy metal band 🤘Happily residing at the intersection of data & imagination, I approach each project with a curious mind for research,
an open door to transparency & a firm grasp of the assignments goals.

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Email+64 022 029 84551/230A Jervois Road
Herne Bay, Auckland 1011

^{PS DIGITAL © 2025}

• PS

^{DATA- DRIVEN
PERFORMANCE
MARKETING}

• About
• Services
• Clients

^SERVICES


MEDIA BUYING
Launch & scale paid media campaigns across social networksFacebook
Instagram
Google
Tiktok & more


SOCIAL STRATEGY
Develop brand social strategy from singular briefs to entire ecommerce road-mapsCreative ideation
Brand Strategy
Account Audits
Best Practice Tool-Kits


BUSINESS CONSULTANCY
Delivery for in-house marketing teams & start upsMentoring
Training
Consultancy


CAMPAIGN PRODUCTION
Execute platform native content developmentDesign
Copywriting
Scripting
Asset Management
Video Editing

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Email+64 022 029 84551/230A Jervois Road
Herne Bay, Auckland 1011

^{PS DIGITAL © 2025}

• PS

^{DATA- DRIVEN
PERFORMANCE
MARKETING}

• About
• Services
• Clients

^CLIENTS


Atamira Dance Company
Circa Theatre
Dust Palace
Erny Belle
Ellerslie Arts
Kōanga Festival
Ryder Salon
Silo Theatre
Southbound Records
Te Pou Theatre

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Email+64 022 029 84551/230A Jervois Road
Herne Bay, Auckland 1011

^{PS DIGITAL © 2025}

• PS

^{DATA- DRIVEN
PERFORMANCE
MARKETING}

• About
• Services
• Clients

Silo Theatre, New Zealand’s leading producer of cutting-edge theatre, came to me looking to demystify their online advertising, refine their strategy, & deliver measurable, trackable results.With tight budgets, every dollar needed to count, with a clear goal of selling as many tickets as possible.

^{ScatterGun: After the Death of Rūaumoko
by Ana Chaya Scotney, Silo Theatre 2024}

Working directly with their Marketing & Partnerships Manager, I quickly implemented robust attribution systems, enabling a shift to sales-focused ad delivery. I also streamlined their ad account into a single, efficient campaign structure.The results have been impressive: over 90% audience capacity across more than 10 productions to date, and exceptional ROAS — peaking at 34x delivering over $52k in ticket sales from just $1.9k in ad spend.

• Instagram
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Email+64 022 029 84551/230A Jervois Road
Herne Bay, Auckland 1011

^{PS DIGITAL © 2025}

• PS

^{DATA- DRIVEN
PERFORMANCE
MARKETING}

• About
• Services
• Clients

^{SILO THEATRE CASE STUDY}


Silo Theatre, New Zealand’s leading producer of cutting-edge theatre, came to me looking to demystify their online advertising, refine their strategy, & deliver measurable, trackable results.With tight budgets, every dollar needed to count with a clear goal of selling as many tickets as possible.Working directly with their Marketing & Partnerships Manager, I quickly implemented robust attribution systems, enabling a shift to sales-focused ad delivery. I also streamlined their ad account into a single, efficient campaign structure.The results have been impressive: over 90% audience capacity across more than 10 productions to date, and exceptional ROAS — peaking at 34x delivering over $52k in ticket sales from just $1.9k in ad spend.